ADventori Data Processing

PERSONAL DATA AND TECHNICAL DATA

ADventori collects from visitors of its customers’ website/apps, only the following:

  • Personal Data : IP addresses, unique cookie ID, and behavioral data (e.g. how visitors interacted with the website or app, time of engagement, etc.)
  • Technical Data : Which may include pages of a website or app visited, type of computer operation system, type of web browser, JS error, other backend technical data, etc.

IP ADDRESS USAGE AND RETENTION

IP address is converted to imprecise location (circa 8km) then is stored in ADventori system for technical reasons. It is not processed at any point. We use IP address only for:

  • GEO location up to the city level by using an external repository matching the IP address and the city
  • Blacklist any unwanted IP addresses (per request by the customer)
  • Log for system troubleshooting purposes.

COOKIES

ADventori uses only 1 st and 3rd party cookies, with expiration of no more than 90 days.
See Cookie list for more information.

DATA RETENTION

Personal data related to ad impression and conversion is kept for up to 23 months. Personal data can be deleted at any time per customer request.

SUB-PROCESSORS AND DATA TRANSFER

As an essential part of our services we use sub-processors that will not have access to the data collected on normal operations. Our only sub-processor is OVH.
Location of data storage (by OVH) may be determined by the customer (CA or EU or SG). Data will be transferred to EU for aggregated statistics processing and redundancy.

PROCESSING

ADventori process personal data solely for the purpose of providing services to the customer as agreed under the applicable Master Services Agreement.
Customers personal data is not used for any other purpose.
ADventori do not aggregate, sell customers personal data. ADventori does not track visitors outside of its customers’ website/app. ADventori do not blend data between advertisers.

PSEUDO-ANONYMIZATION

As ADventori keeps the Cookie ID during the processing activities, the personal data is deemed PSEUDO-ANONYMOUS.

DATA SUBJECT REQUESTS

We allow our customers and provide assistance in their efforts to comply and respond to any Data Subject Requests (DSR) relating to the personal data processed by the ADventori, such as access and deletion of personal data.

BLOCKING OF PERSONAL DATA

Other than the personal data listed above, ADventori is not intended to process personal data such as name, email, address, phone, occupation, medical information, financial information, etc.

DATA PURGE

ADventori has implemented tools and internal processes, managed and lead 24/7 by ADventori’s dedicated and trained support team, for the purpose of handling any privacy related events, and the timely provision of internal and external notifications and the purge of any excess personal data from our system, as needed.